LBM Sales in the COVID Era

As the pandemic continues, the LBM salesforce must adapt to a new way of selling - one that relies heavily on technology. Tradeshows have been indefinitely postponed and jobsite visits curtailed. The process may be forever changed, but your salesforce can adapt. Adjusting to videoconferences, calls, text and email messages, and other electronic checkups - dealers will be challenged to provide education and may need to make difficult decisions as their business needs change.