Join BUILDER for a conversation on how one of the nation’s top builders evaluates and executes product conversions—with practical guidance you can use on your next switch. Supply chain disruptions, evolving buyer preferences, and emerging technologies have made product conversions a critical part of staying competitive. But making the switch can be fraught with risk. In this Session, we'll explore what it takes to execute a seamless product conversion—from early evaluation to labor alignment and long-term value creation.